DATE: APRIL 2025
PROJECT TYPE: BRAND DESIGN, LOGO DESIGN, VISUAL IDENTITY, PACKAGING DESIGN, ILLUSTRATION, SOCIAL MEDIA Doza is a brand identity redesign project I worked on at Vitamin Studio. A coffee shop located in Belgrade, Doza wanted a fresh new look before expanding their business and starting a new journey.
My idea was to build a visual identity that’s recognizable and contemporary, using bright colours and loud typography. After simplifying their logo, I worked on the merchandise and look of the shop.