ANA KOVAČIĆ
PORTFOLIO


Graphic designer and illustrator based in Belgrade, Serbia.


EDUCATION

2018-2023
Faculty of Media and Communications
Bachelor’s Degree in Digital Arts 
Belgrade, Serbia


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Letterboxd
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01 POSTERS

A collection of my favourite posters I've done mainly as student projects.

It includes film posters I worked on for the Letterboxd film poster database, travel posters inspired by and documenting my trips, and other student projects like event posters. 

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2018-2025
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02 LOGOFOLIO

A selected collection of logotypes I created for various businesses while working at a design studio and at university.

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2020-2025
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03 FMK WEBSITE & EXHIBITION

After the pandemic stalled our university's end-of-year exhibitions in 2020 and 2021, we had to plan and organize an all-encompassing exhibition in 2022. We wanted to make it special and do something bigger than just an art exhibit so we redesigned our faculty's visual identity and made a website and e-shop.

I was tasked with the e-shop interface design and making a mascot/character that would represent our faculty and the creativity and playfulness it brings. Àfter we collectively came up with the look of the character we wanted to portray the versatility of FMK by making variations of it and also animating it.

Collaborators: Ana Stanojević and Luka Rajković 

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JUNE 2022
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04 SIMULACRA AND SIMULATION

Inspired by Baudrillard's book Simulacra and Simulation, I decided to make the internet and the concept of the hyperreal the focus of my graduation paper and art project. After making a couple of accounts on the most used social media platforms, I explored the content presented to the new user without interacting with  it. Then I began compiling the posts I found were most in conversation with the ideas Baudrillard talked about in his book. The project turned into satyric digital illustrations of those posts. 

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JUNE 2023
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05 ANEMOIA

Due to the lack of interesting fonts for the cyrillic script, I wanted to create one for my experimental typography class. It's a monotype "pixelated" font inspired by retro games. 

It is comprised of 30 uppercase and lowercase letters, numbers and 25 symbols.

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MAY 2022 
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 06 AMANAEMONESIA/SEVIGNY

An editorial design project I worked on, inspired by Chloë Sevigny and using her Guardian interview from 2010. 


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FEBRUARY 2024 
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07 TOKYO / BERLIN / LISBON / ZAGREB / LJUBLJANA

A collection of digital paintings/posters made in Procreate, inspired by my recent travels. 

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2022-2024
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08 VOLUME NOVA

A visual identity for a music festival. Including social media, artist pages, posters and tickets, this branding project is an experimental work I created with an independent music festival in mind. 

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NOVEMBER 2023 
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 09 THE DEVILS

After watching the film, I created a set of posters for The Devils (1971).

I experimented with the layout and tried to make an interesting use of space and text.

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OCTOBER 2023 
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10 DOZA

Doza is a brand identity redesign project I worked on at Vitamin Studio. A coffee shop located in Belgrade, Doza wanted a fresh new look before expanding their business and starting a new journey. 

My idea was to build a visual identity that’s recognizable and contemporary, using bright colours and loud typography. After simplifying their logo, I worked on the merchandise and look of the shop.

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APRIL 2025 
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REFERENCES & CLIENTS 



ANA KOVAČIĆ   //     PORTFOLIO     //     2025